New Products

Newest Products

  • $69.99

    30-06 Springfield ~ 180 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. The 30-06 GameChanger ammunition pushes a 180 grain Tipped GameKing out of the muzzle at 2760 FPS. Offering match grade accuracy, reliable expansion and deep penetration. It’s the perfect choice for anything from elk to moose. This super tough GameChanger bullet has a G1 BC of .543 and really turns the venerable old 30-06 into what it is supposed to be. If you want ammunition that performs and want to put some meat in your freezer, give Sierra’s 30-06 GameChanger ammunition a try. We bet you will come back for more. Click to view trajectory chart.
    $69.99
    $69.99
  • $69.99

    6.5 PRC ~ 145 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. The 6.5 PRC GameChanger ammunition pushes a 145 grain Tipped GameKing out of the muzzle at 2910 FPS. Offering match grade accuracy, reliable expansion and deep penetration. It’s the perfect choice for anything from deer to elk. This super tough GameChanger bullet has a G1 BC of .597 making this ammo a long range choice. If you want ammunition that performs and want to put some meat in your freezer, give Sierra’s 6.5 PRC GameChanger ammunition a try. We bet you will come back for more. Click to view trajectory chart.
    $69.99
    $69.99
  • $40.99

    308 Winchester ~ 165 Grain SBT ~ Sports Master

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence. Using the tried and true 165gr SBT in the 308 Winchester gives a well made ammo useful for all kinds of games and animals. Click to view trajectory chart.
    $40.99
    $40.99
  • $49.99

    30-06 Springfield ~ 165 Grain HPBT ~ Sports Master

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence. Using the tried and true 165gr HPBT in the 30-06 Springfield gives a well made ammo useful for all kinds of games and animals. Click to view trajectory chart.
    $49.99
    $49.99
  • $49.99

    308 Winchester ~ 150 Grain HPBT ~ Sports Master

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    NEW Sierra® Sports Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Sports Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $49.99
    $49.99
  • Sold out
    $51.99$251.99

    .30 Cal 205 Gr. HPBT GameKing

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    A true 300 Blackout sub-sonic bullet!! A sub velocity bullet with proven expansion performance. This will be an eye-opener for the hunters running suppressed guns by reducing report levels even further. Wielding maximum penetration and large wound channels to efficiently dispatch game very quickly. Having a G1 B.C. of .480, and being sold in both 100 count (#2236) and 500 count (2236C) quantities. Best expansion results from 900 fps up to 1150 fps.
    $51.99$251.99
    $51.99$251.99
  • Sold out
    $26.99$289.99

    .30 Cal 180 Gr. TGK

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    Introduced in 2024, this bullet was designed to be a better chamber fit offering for the 308 and 30-06 shooters. The new #4681 bullet will allow proper seating in the 308 and 30-06 and provide a true heavy bullet/heavier game performance. It has an attractive .543 G1 B.C. for enhanced trajectory, and it also provides excellent penetration and accuracy. If shooting a 300 Win Mag you will want to use the #4680 bullet which was  designed specifically for it.
    $26.99$289.99
    $26.99$289.99
  • $58.99$274.99

    .264 Cal 145 Gr. TGK

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    Introduced in 2024, this bullet was engineered around the 6.5 PRC. Giving a heavier bullet with a tremendous G1 B.C of .597 to capitalize on the high velocity potential of the intended cartridge. Also providing excellent expansion results in a true long range hunting bullet. Accuracy is excellent and performance is outstanding. Feed your 6.5 PRC what it deserves. Available in 100 count (#4345) and 500 count (#4345C).
    $58.99$274.99
    $58.99$274.99
  • $37.99$171.99

    350 Cal 155 Gr. FN Pro-Hunter

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    This .355” diameter rifle bullet was designed specifically for the interesting .350 Legend cartridge. Designed to produce reliable feeding in AR firearms chambered in the Legend cartridge and providing optimum penetration and expansion at the 350 Legend velocities. The 155 grain Legend bullet entertains a B.C. value of .182 (G1). This offering will be available in 100 Ct (#2755) and 500 count (#2755C) quantities. Feed your 350 the 155 grain Legend bullets. The results are sure to be LEGENDARY!
    $37.99$171.99
    $37.99$171.99
  • $58.99

    450 Cal 260 Gr. FN Pro-Hunter

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    We are introducing a .4515” diameter bullet to provide an outstanding bullet weight that will be ideal in the prevalent .450 Bushmaster. Excellent feeding capability was of utmost importance along with the deepest penetration and expansion qualities combined. The flatnose allows the projectile to deliver tremendous energy transfer on game such as boar and bear. Yet deliver reliable expansion even on smaller game like coyotes. This 450 Bushmaster will be an ultimate bullet for deer as well. All of this performance and sporting a G1 B.C. of .164 and sectional density of .182 will prove this to be the excellent fodder for the mighty .450.
    $58.99
    $58.99
  • $52.99$250.99

    .30 Cal 175 Gr. HPBT GameKing

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    The exact duplicate of the renown 175 grain Matchking. The 175 hollowpoing boattail Gameking has the same ogive profile and dimensions of the MatchKing. This allows you to have a true Match bullet and a Hunting bullet that will require no seating die changes. This bullet was designed to give reliable expansion in midrange velocities on hogs, deer, and bear sized animals. It sports the same .505 (G1) B.C. and the Matchking. Accuracy has been as phenomenal as it’s Match twin. Give these an opportunity to prove the match accurate hunting bullet qualities it provides. Sold in 100 count (#2175) and 500 count (2175C) boxes.
    $52.99$250.99
    $52.99$250.99
  • $48.99

    .458 Cal 400 Gr. HP/FN Pro-Hunter

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    Sierra has offered a new bullet weight for the time proven 45/70 Government. We developed this bullet to provide a heavier projectile for even larger heavier game with a cartridge that has lived out such a colorful history from blackpowder to the latest powder developments, the 45/70 Gov’t has not only survived, but excelled. We are proud to offer a much desired bullet weight to help enhance penetration and expansion on medium and larger game animals. This offering produces a B.C. of .152 (G1) and sports a sectional density of .272 for deep penetration results. It may be used in rifles or handguns with a .458 inch bore, but it must not be used in handguns with .451 or .454 inch bore size.
    $48.99
    $48.99
  • $21.99

    380 Auto ~ 90 Grain JHP ~ Sports Master

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    NEW Sierra® Sports Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Sports Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $21.99
    $21.99
  • $20.00

    Sierra Beach Towel

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    Sierra beach towel, can be used for beach, bath, or just hanging on the wall like we did here at the shop. Measures approximately 58" x 28" and is made of 100% cotton.
    $20.00
    $20.00
  • Sold out
    $39.99$191.99

    .264 Cal 120 Gr. TGK

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    Introduced in 2023 as a deer/hog bullet for the 6.5 Grendel cartridge. With a very respectable B.C. value of .466(G1), providing flat trajectories combined with lethal terminal performance of the renowned TGK line reputation. Showing dependable penetration and reliable controlled expansion has made this projectile a Sierra Team favorite. This new Sierra TGK offering is sure to be a hit with the Grendel fans, both AR shooters and bolt action fans as well. The maximum velocity for deer/medium game should be 2800fps.

    Those that are looking for an exciting varmint bullet in the 6.5 Creedmoor, 260 Remington, 6.5x55 Swede and larger cartridges, the 120 TGK will do an excellent job on coyotes and smaller vermin.  Very flat shooting and dependable expansion make this very attractive. Provides a heavy varmint bullet that has greater wind deflection over lighter bullets, plus more penetration for larger varmints

    Contact the Sierra Tech’s for load data at 800-223-8799 or [email protected]

    $39.99$191.99
    $39.99$191.99
  • $39.99

    300 AAC Blackout ~ 220 Grain ~ MatchKing ~ FOH

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    HONOR THEIR SACRIFICE, EDUCATE THEIR LEGACY.

    Sierra is proud to support Folds of Honor with this limited run of 223 REM and 300 BLK ammunition. A percentage of sales from each box will help provide scholarships to the families of military or first responders who have been wounded or killed in the line of duty.

    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too. Click to view trajectory chart.
    $39.99
    $39.99
  • $39.99

    223 Remington ~ 77 Grain ~ MatchKing ~ FOH

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    HONOR THEIR SACRIFICE, EDUCATE THEIR LEGACY.

    Sierra is proud to support Folds of Honor with this limited run of 223 REM and 300 BLK ammunition. A percentage of sales from each box will help provide scholarships to the families of military or first responders who have been wounded or killed in the line of duty.

    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

      Click to view trajectory chart.
    $39.99
    $39.99
  • Sold out
    $46.99$216.99

    .30 Cal / 7.62mm 177 Gr. HPBT MatchKing

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    MatchKings® are the pride of the Sierra bullet family, unmatched worldwide and truly world class in all respects. Competitive shooters have relied on the consistent accuracy of Sierra's MatchKings® for decades, resulting in a history of state, national and world records that is the envy of our competitors. Our new #2277 has incorporated designs to make a long range match bullet better. It still keeps the exceptional shoot-ability that our 175gr provides, but utilizes a closed nose meplat and other subtle features to raise the BC's to a 0.545 G1. In most cases, a reloader can use their previously developed load data and die settings from the 175gr as a starting point to work from and easily find accuracy. Sierra MatchKing® bullets have set the standards worldwide for consistent accuracy in handguns as well as rifles. Since the introduction of the high performance Remington XP-100 and similar handguns chambering larger rifle cartridges, all 30 caliber MatchKings® have been used in handgun silhouettes and long-range target competitions. Sierra's famous MatchKing® design assures superb accuracy, flat trajectory, and high momentum delivery with low sensitivity to crosswinds at all ranges. While they are recognized around the world for record-setting accuracy, MatchKing® and Tipped MatchKing® bullets are not recommended for most hunting applications. Although MatchKing® and Tipped MatchKing® bullets are commonly used for varmint hunting, their design will not provide the same reliable explosive expansion at equivalent velocities in varmints compared to their lightly jacketed Hornet, Blitz or Varminter counterparts.
    $46.99$216.99
    $46.99$216.99
  • $42.99

    .45 Cal 185 Gr. JHP Sports Master

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    Sierra’s new #8835 185gr JHP Sports Master is a redesign of our original #8800. It has a smooth transition from the bearing surface to the ogive, and a rounder ogive profile, as well as a new hollow cavity in the nose. These new features have created a bullet that has given us a very good expansion quality and reliability from velocities associated with the 45ACP cartridge. It was originally designed for use from the 45ACP but can be used in others like the 45 Auto Rim and even the 45 Colt when certain conditions are met. If you have any questions about use or proper loading techniques, call our 800-223-8799 number and talk to a Tech, we’ll be happy to help.
    $42.99
    $42.99
  • $34.99$145.99
    $34.99$145.99
  • Sold out

    9mm Luger ~ 147 Grain JHP ~ Outdoor Master

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart. -->
    $22.99
  • $49.99

    243 Winchester ~ 100 Grain HPBT ~ Sports Master

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $49.99
    $49.99
  • Sold out

    45 Colt ~ 225 Grain JHP ~ Sports Master

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart. -->
    $29.99
  • Sold out

    44 Remington Magnum ~ 240 Grain JHP ~ Sports Master

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart. -->
    $29.99
  • Sold out

    357 Magnum ~ 158 Grain JHP ~ Sports Master

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart. -->
    $24.99
  • Sold out

    38 Special ~ 125 Grain JHP ~ Sports Master

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    --> <!-- Click to view trajectory chart. -->
    $23.99
  • Sold out

    9mm Luger ~ 147 Grain JHP ~ Sports Master

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    <!--

    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart. -->
    $22.99
  • $37.99$154.99

    9mm 147 Gr. JHP V-Crown

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    Sierra Bullets has partnered with Sig Sauer to bring you the ultimate defense bullet line, delivering optimal weight retention and expansion at all effective distances, combined with Sierra’s world-renowned accuracy. The line features a stacked hollow point bullet design with an additional hollow point cavity. The locking groove was added to provide a controlled expansion quality while keeping the weight retention at an ideally high level. The new #9947 147gr JHP is heavy weight used to provide sub-sonic velocities from cartridges like the 9x19 (9mm Luger) and can be an ideal combination from an SBR style firearm.
    $37.99$154.99
    $37.99$154.99
  • $34.99$159.99

    .30 Cal 115 Gr. HP Varminter

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    Sierra is now offering our #2116 0.308” 115gr HP Varminter as a Green Box item. Originally offered in our 300 AAC Blackout #A2116-33 ammo, it has given proper feeding and functioning in all forms of firearms chambered for this cartridge. From the 300AAC, it is perfectly suited for varmint use up to a medium sized game animal like whitetail with proper shot placements, but it can also be used from a wide variety of other cartridges. From a faster velocity cartridge, like a 308 Winchester, it would be better suited for varmints as it will give an exceptionally deadly expansion quality. It has a 0.267 G1 BC so it will travel well, even out to 250 yards and possibly more with the right zero.
    $34.99$159.99
    $34.99$159.99
  • $54.99

    308 Winchester ~ 175 Grain ~ MatchKing

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    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

    Click to view trajectory chart.
    $54.99
    $54.99
  • $54.99

    308 Winchester ~ 168 Grain ~ MatchKing

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    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

    Click to view trajectory chart.
    $54.99
    $54.99
  • $54.99

    6.5mm Creedmoor ~ 140 Grain ~ MatchKing

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    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

    Click to view trajectory chart.
    $54.99
    $54.99