Newest Products
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Quickview.30 CALIBER/7.62MM 177 GR. HPBT MATCHKING
177 grain weight
0.308
Bullets, Compete, Defend, In-stock, RifleMatchKings® are the pride of the Sierra bullet family, unmatched worldwide and truly world class in all respects. Competitive shooters have relied on the consistent accuracy of Sierra's MatchKings® for decades, resulting in a history of state, national and world records that is the envy of our competitors. Our new #2277 has incorporated designs to make a long range match bullet better. It still keeps the exceptional shoot-ability that our 175gr provides, but utilizes a closed nose meplat and other subtle features to raise the BC's to a 0.545 G1. In most cases, a reloader can use their previously developed load data and die settings from the 175gr as a starting point to work from and easily find accuracy. Sierra MatchKing® bullets have set the standards worldwide for consistent accuracy in handguns as well as rifles. Since the introduction of the high performance Remington XP-100 and similar handguns chambering larger rifle cartridges, all 30 caliber MatchKings® have been used in handgun silhouettes and long-range target competitions. Sierra's famous MatchKing® design assures superb accuracy, flat trajectory, and high momentum delivery with low sensitivity to crosswinds at all ranges. While they are recognized around the world for record-setting accuracy, MatchKing® and Tipped MatchKing® bullets are not recommended for most hunting applications. Although MatchKing® and Tipped MatchKing® bullets are commonly used for varmint hunting, their design will not provide the same reliable explosive expansion at equivalent velocities in varmints compared to their lightly jacketed Hornet, Blitz or Varminter counterparts.$45.19 – $210.60 -
Quickview.45 CALIBER 185 GR. JHP
185 Gr.
0.4515
Bullets, Defend Specialty, Handgun, In-stock, Protect SpecialtySierra’s new #8835 185gr JHP Sports Master is a redesign of our original #8800. It has a smooth transition from the bearing surface to the ogive, and a rounder ogive profile, as well as a new hollow cavity in the nose. These new features have created a bullet that has given us a very good expansion quality and reliability from velocities associated with the 45ACP cartridge. It was originally designed for use from the 45ACP but can be used in others like the 45 Auto Rim and even the 45 Colt when certain conditions are met. If you have any questions about use or proper loading techniques, call our 800-223-8799 number and talk to a Tech, we’ll be happy to help.$42.17 -
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Quickview9MM LUGER ~ 147 GR JHP SPORTSMASTER
147 Gr.
Ammo, Outdoor Master<!--$22.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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Quickview243 WINCHESTER~ 100 GRAIN HPBT GAMEKING
100 Gr.
Ammo, In-stock, Sports Master<!--$49.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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Quickview45 COLT~ 225 GRAIN JHP SPORTSMASTER
225 Gr.
Ammo, In-stock, Sports Master<!--$29.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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Quickview44 REM MAG ~ 240 GRAIN JHP SPORTSMASTER
240 Gr.
Ammo, In-stock, Sports Master<!--$29.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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Quickview357 MAGNUM ~ 158 GRAIN JHP SPORTSMASTER
158 Gr.
Ammo, In-stock, Sports Master<!--$24.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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Quickview38 SPECIAL ~ 125 GRAIN JHP SPORTSMASTER
125 Gr.
Ammo, In-stock, Sports Master<!--$23.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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Quickview9MM LUGER ~ 147 GR JHP SPORTSMASTER
147 Gr.
Ammo, Sports Master<!--$22.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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Quickview9 MM 147 GR. JHP V-CROWN
147 Gr.
0.355
Bullets, Defend, Handgun, Hunt, In-stock, ProtectSierra Bullets has partnered with Sig Sauer to bring you the ultimate defense bullet line, delivering optimal weight retention and expansion at all effective distances, combined with Sierra’s world-renowned accuracy. The line features a stacked hollow point bullet design with an additional hollow point cavity. The locking groove was added to provide a controlled expansion quality while keeping the weight retention at an ideally high level. The new #9947 147gr JHP is heavy weight used to provide sub-sonic velocities from cartridges like the 9x19 (9mm Luger) and can be an ideal combination from an SBR style firearm.$36.44 – $150.16 -
Quickview.30 CALIBER/7.62MM 115 GR. HP
115 Gr.
0.308
Bullets, Hunt, In-stock, RifleSierra is now offering our #2116 0.308” 115gr HP Varminter as a Green Box item. Originally offered in our 300 AAC Blackout #A2116-33 ammo, it has given proper feeding and functioning in all forms of firearms chambered for this cartridge. From the 300AAC, it is perfectly suited for varmint use up to a medium sized game animal like whitetail with proper shot placements, but it can also be used from a wide variety of other cartridges. From a faster velocity cartridge, like a 308 Winchester, it would be better suited for varmints as it will give an exceptionally deadly expansion quality. It has a 0.267 G1 BC so it will travel well, even out to 250 yards and possibly more with the right zero.$33.52 – $155.26 -
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Quickview75th Anniversary 2022 Calendar
Sierra Gear2022 marks our 75th anniversary. To commemorate the occasion, we're celebrating all year long with this wall calendar. Each month features product imagery, history, and national holidays. Also included are stickers to mark your hunt days, range days, and reminders to sign up for tags -- all customizable based on your state or hunting plans. This calendar is a must have for avid Sierra fans and hunters alike. Product Specs: 12" X 12" closed, 12" X 24" open. Full color imagery Sticker set for hunt/range planning$19.99 -
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Quickview308 WINCHESTER ~ 175 GRAIN MATCHKING ~ B.C. .505
175 Gr.
Ammo, In-stock, MatchKing Competition$54.99Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.
Click to view trajectory chart. -
Quickview308 WINCHESTER ~ 168 GRAIN MATCHKING ~ B.C. .462
168 Gr.
Ammo, In-stock, MatchKing Competition$54.99Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.
Click to view trajectory chart. -
Quickview6.5 CREEDMOOR ~ 140 GRAIN MATCHKING ~ B.C. .535
140 Gr.
Ammo, In-stock, MatchKing Competition$54.99Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.
Click to view trajectory chart. -
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Quickview6MM CREEDMOOR ~ 107 GRAIN MATCHKING ~ B.C. .527
107 Gr.
Ammo, MatchKing Competition$54.99Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.
Click to view trajectory chart. -
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Quickview223 REMINGTON ~ 77 GRAIN MATCHKING ~ B.C. .372
77 Gr.
Ammo, MatchKing Competition$39.99Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.
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Quickview223 REMINGTON ~ 69 GRAIN MATCHKING ~ B.C. .317
69 Gr.
Ammo, In-stock, MatchKing Competition$39.99Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.
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Quickview223 REMINGTON ~ 55 GRAIN VARMINTER ~ B.C.
55 Gr.
Ammo, In-stock, Outdoor Master$27.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Designed for magazine length and reliable feeding in an AR platform.
- Loaded with GameKing Hollow Point Boat Tail (HPBT) bullets.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical. *NOTE - This ammo uses mil-grade primers. Best for use in AR-15s. Primer pockets must be reamed or swaged in order to reload.
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Quickview300 AAC BLACKOUT ~ 115 GRAIN VARMINTER ~ B.C. .
115 Gr.
Ammo, In-stock, Outdoor Master$26.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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Quickview45 AUTO ~ 185 GRAIN JHP SPORTSMASTER ~ B.C. .110
185 Gr.
Ammo, In-stock, Outdoor Master$21.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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Quickview40 S&W ~ 180 GRAIN JHP SPORTSMASTER ~ B.C. .170
180 Gr.
Ammo, Outdoor Master$21.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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Quickview380 AUTO ~ 90 GRAIN JHP SPORTSMASTER ~ B.C. .115
90 Gr.
Ammo, Outdoor Master$21.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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Quickview9MM LUGER ~ 124 GRAIN JHP SPORTSMASTER ~ B.C. .157
124 Gr.
Ammo, Outdoor Master$21.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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Quickview9MM LUGER ~ 115 GRAIN JHP SPORTSMASTER ~ B.C. .145
115 Gr.
Ammo, In-stock, Outdoor Master$21.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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Quickview9 MM 124 GR. JHP
124 Gr.
0.355
Bullets, Compete, Defend, Defend Specialty, HandgunSierra brings to you another 9mm bullet designed specifically with the 9mm Luger cartridge in mind. This provides a great bullet weight for target and personal protection. This bullet should also be very accurate for use in competitive shooting. As a hunting bullet for small to medium varmints, the 124 SportsMaster will be a great performer. Very reliable for feed and function in most firearms including the PC carbines that are very popular at this time.$28.20 – $124.93 -
Quickview6.5 Creedmoor ~ 140 Grain ~ TGK ~ B.C. .563
140 Gr.
Ammo, GameChanger, In-stockOur GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. The 6.5 Creedmoor has arrived and its not leaving anytime soon. With the countless rifles chambered for the 6.5 Creedmoor, Sierra GameChanger ammunition turns your long-range target rifle into a real game getter. The 140 grain GameChanger bullet with its G1 BC of .510, handles deer with ease and can be used effectively on elk as long as the shooter does his part. This ammunition is going to put a lot of meat in the freezer. Click to view trajectory chart.$66.99 -
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QuickviewSierra Ammo Box
Sierra GearFEATURES Heavy-duty carry handle Lockable Great for tools, electronics, and other general storage Exterior dimensions: 13.625" x 5.625" x 5.625"$15.00 -
Quickview.30 CALIBER/7.62MM 169 GR. HPBT MATCH
169 Gr.
0.308
Bullets, Compete, Defend, In-stock, RifleThis bullet was designed with one thing in mind, and that was to shoot 1000 yards in a 308 Winchester. To accomplish that, we added length to the boattail and engineered a forgiving tangent ogive with a closed nose. Doing this gave it a .527 BC which keeps it super sonic past 1000 yards in a 308 chamber. This bullet is basically a redesign of the legendary 168MK which we will continue to manufacture. Anyone that enjoys shooting medium to long range with a 308 or even the big magnums will love this bullet.$50.61 – $229.76