New Products

Newest Products

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    308 WINCHESTER ~ 175 GRAIN MATCHKING ~ B.C. .505

    175 Gr.

    , ,

    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

    Click to view trajectory chart.
    $54.99
    $54.99
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    308 WINCHESTER ~ 168 GRAIN MATCHKING ~ B.C. .462

    168 Gr.

    , ,

    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

    Click to view trajectory chart.
    $54.99
    $54.99
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    6.5 CREEDMOOR ~ 140 GRAIN MATCHKING ~ B.C. .535

    140 Gr.

    , ,

    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

    Click to view trajectory chart.
    $54.99
    $54.99
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    6MM CREEDMOOR ~ 107 GRAIN MATCHKING ~ B.C. .527 – SOLD OUT!

    107 Gr.

    ,

    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

    Click to view trajectory chart.
    $54.99
    $54.99
  • Sold out
    $39.99
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    223 REMINGTON ~ 77 GRAIN MATCHKING ~ B.C. .372

    77 Gr.

    ,

    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

    Click to view trajectory chart.
    $39.99
    $39.99
  • $39.99
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    223 REMINGTON ~ 69 GRAIN MATCHKING ~ B.C. .317

    69 Gr.

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    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

    Click to view trajectory chart.
    $39.99
    $39.99
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    $40.00
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    Sierra Long Sleeve Established Tee



    Get out there in this khaki-colored tee designed by outdoor experts and screenprinted in Ohio.
    $40.00
    $40.00
  • Sold out
    $27.99
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    223 REMINGTON ~ 55 GRAIN ~ B.C.

    55 Gr.

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $27.99
    $27.99
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    $26.99
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    300 AAC BLACKOUT ~ 115 GRAIN VARMINTER ~ B.C. .

    115 Gr.

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $26.99
    $26.99
  • $18.00
    $18.00
  • $15.00
    $15.00
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    Sierra Hoodie



    This hoodie is perfect for those cold days on the range or out in the field. Screenprinted in Utah 65% Cotton, 35% Polyester Imported
    $45.00
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    $28.49
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    45 AUTO ~ 185 GRAIN JHP ~ B.C. .110

    185 Gr.

    ,

    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $28.49
    $28.49
  • Sold out
    $26.99
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    40 S&W ~ 180 GRAIN JHP ~ B.C. .170

    180 Gr.

    ,

    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $26.99
    $26.99
  • Sold out
    $26.99
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    380 AUTO ~ 90 GRAIN JHP ~ B.C. .115

    90 Gr.

    ,

    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $26.99
    $26.99
  • Sold out
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    9MM LUGER ~ 124 GRAIN JHP ~ B.C. .157

    124 Gr.

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $26.99
    $26.99
  • Sold out
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    9MM LUGER ~ 115 GRAIN JHP ~ B.C. .145

    115 Gr.

    ,

    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $26.99
    $26.99
  • $26.11$115.68
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    9 MM 124 GR. JHP

    124 Gr.
    0.355
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    Sierra brings to you another 9mm bullet designed specifically with the 9mm Luger cartridge in mind. This provides a great bullet weight for target and personal protection. This bullet should also be very accurate for use in competitive shooting also. As a hunting bullet for small to medium varmints, the 124 SportsMaster will be a great performer. Very reliable for feed and function in most firearms including the PC carbines that are very popular at this time.
    $26.11$115.68
    $26.11$115.68
  • Sold out
    $66.99
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    6.5 Creedmoor ~ 140 Grain ~ TGK ~ B.C. .563

    140 Gr.

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. The 6.5 Creedmoor has arrived and its not leaving anytime soon. With the countless rifles chambered for the 6.5 Creedmoor, Sierra GameChanger ammunition turns your long-range target rifle into a real game getter. The 140 grain GameChanger bullet with its G1 BC of .510, handles deer with ease and can be used effectively on elk as long as the shooter does his part. This ammunition is going to put a lot of meat in the freezer. Click to view trajectory chart.
    $66.99
    $66.99
  • $15.00
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    Sierra Ammo Box



    FEATURES Heavy-duty carry handle Lockable Great for tools, electronics, and other general storage Exterior dimensions: 13.625" x 5.625" x 5.625"
    $15.00
    $15.00
  • $46.86$212.74
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    .30 CALIBER/7.62MM 169 GR. HPBT MATCH

    169 Gr.
    0.308
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    This bullet was designed with one thing in mind, and that was to shoot 1000 yards in a 308 Winchester. To accomplish that, we added length to the boattail and engineered a forgiving tangent ogive with a closed nose. Doing this gave it a .527 BC which keeps it super sonic past 1000 yards in a 308 chamber. This bullet is basically a redesign of the legendary 168MK which we will continue to manufacture. Anyone that enjoys shooting medium to long range with a 308 or even the big magnums will love this bullet.
    $46.86$212.74
    $46.86$212.74
  • Sold out
    $58.61$173.58
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    7MM/.284 CALIBER 140 GR. TGK

    140 Gr.
    0.284
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    This is the bullet every 7-08 shooter out there has been waiting for. The thicker jacket for expansion held to industry leading standards combined with the sleek ogive and resin tip results in a highly accurate long range capable hunting bullet. This will work very well in most 7mm chambers including magnums. 140 grain bullet combined with .545 B.C. truly makes this bullet a gamechanger.
    $58.61$173.58
    $58.61$173.58
  • $60.92$282.51
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    .270 CALIBER 175 GR. TGK

    175 Gr.
    0.277
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    Sierra’s new 175 gr Tipped GameKing is designed to be tough and used for heavy duty hunting work. It will hit like a hammer on big game from the great 270 Winchester as well as be right at home in any magnum cartridge. It will use a 1-8” or faster twist rate to stabilize because of its long length, but the BC’s are also extremely high because of that. The higher BC’s make it very efficient in flight so it will give a high impact velocity at distance. This bullet requires a barrel twist rate of 1×8” or faster.
    $60.92$282.51
    $60.92$282.51
  • Sold out
    $52.05$245.43
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    6.5 MM/.264 CALIBER 140 GR. TGK

    140 Gr.
    0.264
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    You asked for it, so Sierra has provided it. Our new 140gr Tipped GameKing is designed for hunting from today’s newer cartridges using a 1-8” twist. Expansion is enhanced by the tip and penetration is regulated by the thick jacket, giving spectacular results on a wide variety of game animals. Game from the size of whitetail to possibly elk and a multiple of bears in-between could be easily taken. This bullet requires a barrel twist rate of 1×8” or faster.
    $52.05$245.43
    $52.05$245.43
  • Sold out
    $44.85$211.18
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    6.5 MM/.264 CALIBER 105 GR. BLITZKING

    105 Gr.
    0.264
    , ,
    This very interesting new bullet was originally developed for the Sierra Prairie Enemy 6.5 Creedmoor ammunition. Tremendous explosive performance on even the smallest varmints has been its history. So many requests for the bullet as a reloading component for use in the wide array of 6.5mm cartridges has prompted Sierra to offer this bullet. Explosive expansion is a given. True match-accuracy has been easily achieved in all applications. Great varmint bullet and excellent short-range match bullet as well. These would be most excellent in the 6.5 Grendel and most other of the 6.5mm cartridges for prairie dogs, groundhogs, rock chucks, up through bobcat and coyote.
    $44.85$211.18
    $44.85$211.18
  • Sold out
    $54.42$250.70
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    .25 CALIBER 110 GR. TGK

    110 Gr.
    0.257
    , ,
    Sierra has had many requests for this bullet from our many quarter-bore friends. The tipped 110 gr. bullet offers an excellent medium-heavy weight hunting bullet with high B.C. The tipped design provides for a bullet that will be flat shooting and initiate good expansion. The heavily constructed jacket provides deep penetration. The 110 gr. will be an excellent bullet for medium and large game in most 25 caliber cartridges. The standard rate of twist in most 25 calibers is 1x10”. The exception being older 250-3000 rifles. This bullet requires a 1x10” twist or faster.
    $54.42$250.70
    $54.42$250.70
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    $15.00
  • $200.95
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    .25 CALIBER 90 GR. BLITZKING – MOLY

    90 Gr.
    0.257
    ,
    This bullet has been discontinued, and is only available while our current supplies last. *Actual color may vary
    $200.95
    $200.95
  • Sale
    $195.70 $144.96
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    .25 CALIBER 70 GR. BLITZKING – MOLY

    70 Gr.
    0.257
    ,
    This bullet has been discontinued, and is only available while our current supplies last. *Actual color may vary
    $195.70 $144.96
    $195.70 $144.96