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77-126 of 126 products

  • Sold out

    .375 Cal 250 Gr. SBT GameKing

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    This heavy bullet has Sierra's classic spitzer boat tail shape for high ballistic coefficient and high ballistic efficiency downrange. It delivers accuracy well under one minute of angle. This bullet has an extremely heavy double-tapered jacket and an extremely hard core for absolute control of expansion on heavy game. It is suitable for all North American big game from elk and moose to the large and dangerous Kodiak bear and suitable for all large thin-skinned African game in rifles firing the 375 H&H Magnum cartridge. The excess velocity of maximum loads in the 378 Weatherby Magnum cartridge makes this bullet too light for close range and dangerous game. However, loaded to the correct velocity levels, this bullet has proven itself in the game fields around the world.
    $51.99
  • Sold out

    .243 Cal 60 Gr. HP Varminter

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    For rifles in 6mm caliber, deadly Hollow Point construction and legendary Sierra accuracy combine to make this bullet an outstanding choice for most varmint hunting   Designed for high velocities, this bullet features a gaping hollow point to ensure positive expansion even at long range.   For handguns, as the Varminter name implies, this is an excellent varmint and small game bullet. The Varminter construction lends itself well to the velocities attainable with cartridges such as the 6mm TCU, 6mm PPC and 6mm BR. This Sierra bullet features precision accuracy and is best utilized at short to medium ranges for varmints and small game.
    $33.99
  • Sold out

    243 Winchester ~ 90 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. There are those who will argue that a .243 Winchester is just a little small for deer hunting. Apparently, they have never tried Sierra’s GameChanger ammunition. Our .243 load utilizes our tough as nails 90 grain Tipped GameKing bullet with a G1 BC of .390 which exits the muzzle at 3200 FPS. The .243 GameChanger ammunition will hit hard and penetrate deep. For whitetail sized game, this stuff truly is a real GameChanger. Click to view trajectory chart.
    $61.99
  • $63.99

    6mm Creedmoor ~ 100 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. A 100 grain Tipped Gameking bullet, with a G1 BC of .515, leaving the barrel at 3135 FPS. Sierra’s 6MM Creedmoor ammunition will dial up long distance and leave a real message when it gets there. From coyotes, hogs or deer you can feel confident that your ammunition will hit where you aim it and perform when it gets there. Click to view trajectory chart.
    $63.99
    $63.99
  • Sold out

    6.5 Creedmoor ~ 130 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. The 6.5 Creedmoor has arrived and its not leaving anytime soon. With the countless rifles chambered for the 6.5 Creedmoor, Sierra GameChanger ammunition turns your long-range target rifle into a real game getter. The 130 grain GameChanger bullet with its G1 BC of .510, handles deer with ease and can be used effectively on elk as long as the shooter does his part. This ammunition is going to put a lot of meat in the freezer. Click to view trajectory chart.
    $66.99
  • $66.99

    270 Winchester ~ 140 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. The 270 Winchester just got a little better. Sierra’s GameChanger ammunition breathes new life into this fine old cartridge. The 140 grain Tipped GameKing with a G1 BC of .508, traveling at 2960 FPS when it leaves your barrel. This GameChanger is bad medicine on deer, elk and bear. If you want pin-point accuracy and serious expansion combined with deep penetration, pick up a box of .270 Winchester GameChanger ammunition. You’ll be glad you did. Click to view trajectory chart.
    $66.99
    $66.99
  • $69.99

    308 Winchester ~ 165 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. Sierra’s 308 Winchester GameChanger ammunition hits where you aim, produces little tiny groups on paper, gives reliable controlled expansion and offers bone crushing penetration on deer, bear, elk, moose, well you get the picture. With a G1 BC of .517 and a muzzle velocity of 2680 FPS, our 308 Winchester GameChanger ammunition will perform when you need it to. Click to view trajectory chart.
    $69.99
    $69.99
  • $14.99

    ADVANCED RELOADING – BEYOND THE BASICS VIDEO (DVD)

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    Redding, Sierra, and Wolfe publishing have teamed up to bring you an advanced handloading DVD. John Barsness hosts this DVD and teaches you how to use advanced tools to make your handloads shoot better. This video covers advanced techniques needed to enhance your ammunitions accuracy.
    $14.99
    $14.99
  • $19.99

    ADVANCED HIPOWER RIFLE RELOADING (DVD)

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    Champion shooter G. David Tubb narrates our 3 hour, DVD format video which demonstrates comprehensive reloading techniques for the intermediate and advanced reloader.
    $19.99
    $19.99
  • Sold out
    Original price was: $38.89.Current price is: $14.99.

    INFINITY VERSION 7 EXTERIOR BALLISTIC SOFTWARE (CD)

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    INFINITY VERSION 7 EXTERIOR BALLISTIC SOFTWARE

    Sierra's INFINITY Exterior Ballistic Computer Software version 7 provides multiple trajectory charts and graphics, point blank range, calculate zero, uphill/downhill shooting, maximum range, minute of angle, profiled wind, improved atmospherics, revised print formats trajectory in mils and more. Easy to use Windows format makes INFINITY extremely user friendly. Bullet library includes all major bullet companies as well as ammunition companies and allows for addition of new and custom bullets. Renowned Sierra Ballistic Consultants Ted Almgren and Dr. Bill McDonald, who have written all Sierra Software since 1970, also wrote INFINITY 7. Both are retired Chief Scientists from a major aerospace company. This program is available in CD-Rom format only.  Interface and program architecture design by Rodney Korn. System requirements are: Windows® XP, Vista, 7, 8, or 10, 800x600 resolution, and 120MB hard drive space.   The program does much more than compute bullet trajectories. It contains a feature that computes the effects on the bullet trajectory of variations in firing conditions. For example, you can change altitude of the firing point, and compute the effect on the trajectory. Or you can change a wind condition; or muzzle velocity; or Ballistic Coefficient.  In fact, you can change any inputted firing condition or combination of conditions.  You can also graph the trajectory variations that result. Another key feature of the program is that it will calculate the point blank range of a cartridge for a game animal or silhouette target of any size (up to a vital zone of 30 inches - 7.62cm), for either of two cases. The first case is when you have already sighted in your gun for a certain zero range and you want to know how far out you can shoot at the target without holding high to compensate for the drop of the bullet. In the second case the program will tell you where to set your zero range in order to maximize the point blank range. The program also will tell you what happens when you first zero your gun in at a convenient shooting range, and then shoot at a target that is either uphill or downhill compared to the shooting range where you sighted in. In such a situation the bullet trajectory will be different compared to the trajectory at the range you used to zero in. The program calculates the differences in all the trajectory parameters for you. Another feature of the program will compute where your gun is zeroed if you know that it shoots high by a measured amount at a known range. Still another feature calculates the maximum range that a bullet can reach along a given slope angle. The slope angle can be chosen as positive (uphill), zero (level fire), or negative (downhill). This feature also calculates the elevation angle of the gun muzzle (referenced to level) for the bullet to reach the maximum range along the chosen slope.   Infinity Version 7 Ballistic Software Bullet Selection INFINITY handles up to five different active bullets at a time. The program stores a full inventory of bullets and cartridges offered by 15 manufacturers, both U.S. and foreign.  Each of the five active bullets can be selected from anywhere in the stored inventory list. A key feature of the program allows any one of several trajectory parameters to be compared among the five (or any smaller number) bullets that you select. You can compare remaining velocity, energy, drop, bullet path height, or crosswind drift. Both a list and a graph of these comparisons are provided by the program.  You can also create custom bullets and save the settings in the custom bullet database.  These custom settings function in the program the same way as the manufacturers bullets. You can save a modification of an existing bullet or create a custom bullet from scratch. The custom bullets database is handled separately from the manufacturer's database allowing future updates of the manufacturer's data without affecting your custom settings.   Infinity Version 7 Ballistic Software Range Card   INFINITY sets ranges of conditions for many of the data input fields to ensure that you only enter data, which will provide accurate and reasonable results. For each field that has conditions set, you can see these required ranges in the status bar in the bottom left of the main form. If you enter a value outside of these ranges, you will receive an error dialog box and you must return to that field and enter a value that is within the defined range.
    Original price was: $38.89.Current price is: $14.99.
    Original price was: $38.89.Current price is: $14.99.
  • $132.90

    30 CAL., 1.155 LENGTH JACKET FINISHED

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    Sierra Match Jacket sold per 500 jackets.
    $132.90
    $132.90
  • $79.99

    300 Winchester Magnum ~ 180 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. A 180 grain Tipped GameKing travelling at 2960 FPS at the muzzle, well let’s just say it hits like the Hammer of Thor. Whether its Bear, Elk or Moose, our 300 Winchester Magnum GameChanger ammunition is up for the task. The 180 grain Tipped GameKing bullet has a G1 BC of .515. You are guaranteed to get Magnum results from our 300 Winchester Magnum GameChanger ammunition. Click to view trajectory chart.
    $79.99
    $79.99
  • $69.99

    30-06 Springfield ~ 165 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. The 30-06 GameChanger ammunition pushes a 165 grain Tipped GameKing out of the muzzle at 2800 FPS. Offering match grade accuracy, reliable expansion and deep penetration. It’s the perfect choice for anything from deer to moose. This super tough GameChanger bullet has a G1 BC of .517 and really turns the venerable old 30-06 into what it is supposed to be. If you want ammunition that performs and want to put some meat in your freezer, give Sierra’s 30-06 GameChanger ammunition a try. We bet you will come back for more. Click to view trajectory chart.
    $69.99
    $69.99
  • $79.99

    7mm Remington Magnum ~ 150 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. 3000 FPS with a 150 grain Tipped Gameking that has a G1 BC of .545. Sierra’s 7MM Remington Magnum Gamechanger ammunition will allow you to stretch your range out a little further and hit a little harder than what you are use to. The perfect choice for multi-purpose ammunition, you can feel confident on Whitetail to Bull Elk. Superior accuracy combined with devastating stopping power, this one does it all. What else can you ask from your ammunition? Click to view trajectory chart.
    $79.99
    $79.99
  • $50.99

    SIERRA 6TH EDITION RIFLE & HANDGUN RELOADING MANUAL

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    This 1,368 page manual retains the popular three-ring binder format and contains cartridge information, histories, and reloading recommendations, a necessity in every reloader's library. The sections include: a complete glossary of ballistic, reloading and firearms terminology, an updated section dealing with the reloading process, reloading tools and equipment, bore care and firearms cleaning. There's also a unique question and answer chapter with some of the most commonly asked (and some of the more unusual) questions fielded by our technical service line. See Full Listing of Cartridges listed in the Manual
    $50.99
    $50.99
  • $30.99$154.99
    $30.99$154.99
  • Sold out
    $27.99$281.99

    .264 Cal 130 GR HPBT MatchKing

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    The 6.5mm/.264 inch bore has recently enjoyed a resurgence of interest. Several rifle manufacturers currently produce 6.5x55mm sporters, exposing a new generation of shooters to this famous old Scandinavian service and hunting cartridge. Competitive HighPower and Silhouette shooters have also shown great interest in the 6.5mm bore size. While they are recognized around the world for record-setting accuracy, MatchKing® and Tipped MatchKing® bullets are not recommended for most hunting applications. Although MatchKing® and Tipped MatchKing® bullets are commonly used for varmint hunting, their design will not provide the same reliable explosive expansion at equivalent velocities in varmints compared to their lightly jacketed Hornet, Blitz or Varminter counterparts.
    $27.99$281.99
    $27.99$281.99
  • Sold out
    $45.99$225.99

    .30 Cal 125 Gr. TGK

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    Optimal jacket wall thickness controls expansion and retains weight Open pocket under the polymer tip expands lead core instantly on impact Tuned ogive for industry-leading BC Introducing the Sierra GameChanger hunting bullet: the perfect combination of Sierra’s legendary match accuracy coupled with deadly penetration. Sierra re-engineered their legendary MatchKing bullet into a hollow point design for quick expansion and fitted it with a green tip for ballistic uniformity. Inside, the GameChanger features a unique construction that utlilizes a special lead alloy surrounded by a tough copper jacket that delivers excellent penetration and expansion. It’s a GameChanger on any hunt! This is not loaded ammunition. **NOTE - The boxes we now offer for sale here are made with the opaque tip, designed for use from the 300 Blackout cartridge velocities.
    $45.99$225.99
    $45.99$225.99
  • $27.99$302.99

    .30 Cal 180 Gr. TGK

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    Optimal jacket wall thickness controls expansion and retains weight Open pocket under the polymer tip expands lead core instantly on impact Tuned ogive for industry-leading BC Boat tail design for stable flight and accuracy Introducing the Sierra GameChanger hunting bullet: the perfect combination of Sierra’s legendary match accuracy coupled with deadly penetration. Sierra re-engineered their legendary MatchKing bullet into a hollow point design for quick expansion and fitted it with a transparent green tip for ballistic uniformity. Inside, the GameChanger features a unique construction that utlilizes a special lead alloy surrounded by a tough copper jacket that delivers excellent penetration and expansion at a variety of ranges. It’s a GameChanger on any hunt! This is not loaded ammunition.
    $27.99$302.99
    $27.99$302.99
  • $43.49

    224 Valkyrie ~ 69 Grain ~ Prairie Enemy

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    Prairie Enemy ammunition is designed to deliver the match grade accuracy and devastating explosive performance that is expected by the most demanding of varmint hunters. This ammo uses some of the best components available. Prairie Enemy ammunition utilizes our world famous BlitzKing bullets that offer high ballistic coefficients and high velocities. Sierra’s .224 Valkyrie ammunition delivers a 69 grain BlitzKing bullet with an impressive G1 BC of .370 and a muzzle velocity of 3125 FPS. Our .224 Valkyrie load works well from either a bolt action or an AR platform. Built for the Valkyrie shooter that wants to reach out and say “Hello” to that long distance varmint. Click to view trajectory chart.
    $43.49
    $43.49
  • Sold out

    243 Winchester ~ 70 Grain ~ Prairie Enemy

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    Prairie Enemy ammunition is designed to deliver the match grade accuracy and devastating explosive performance that is expected by the most demanding of varmint hunters. This ammo uses some of the best components available. Prairie Enemy ammunition utilizes our world famous BlitzKing bullets that offer high ballistic coefficients and high velocities. A .243 Winchester and our 70 grain BlitzKing bullets have flattened more coyotes than you can even imagine. We loaded that same bullet into our new line of Prairie Enemy ammunition. Offering a G1 BC of .299 and a respectable 3450 FPS muzzle velocity. It’s really not fair for the varmint on the receiving end. Click to view trajectory chart.
    $49.99
  • $41.99

    300 AAC Blackout ~ 125 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. Those who have suffered from (BBD) Blackout Bullet Disfunction, understand that most 30 caliber bullets require more velocity than the little Blackout is capable of when it comes to expansion. Sierra designed our 125 grain GameChanger bullet for optimum performance out of the 300 Blackout cartridge and gave it a muzzle velocity of 2115 FPS and a G1 BC of .298. Designed for moderate ranges on deer and hog sized animals, our 300 Blackout ammunition will give you the expansion and penetration needed to bring home the bacon. Click to view trajectory chart.
    $41.99
    $41.99
  • Sold out

    6.5 Creedmoor ~ 105 Grain ~ Prairie Enemy

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    Prairie Enemy ammunition is designed to deliver the match grade accuracy and devastating explosive performance that is expected by the most demanding of varmint hunters. This ammo uses some of the best components available. Prairie Enemy ammunition utilizes our world famous BlitzKing bullets that offer high ballistic coefficients and high velocities. With everything Creedmoor these days, we listened when you wanted a serious varmint load. Our 6.5 Creedmoor Prairie Enemy ammunition launches a 105 grain BlitzKing at 3150 FPS. With a G1 BC of .425, you can pop a prairie dog or roll a coyote from the next zip code. Click to view trajectory chart.
    $49.99
  • $67.99$313.99

    .270 Cal 175 Gr. TGK

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    Sierra’s new 175 gr Tipped GameKing is designed to be tough and used for heavy duty hunting work. It will hit like a hammer on big game from the great 270 Winchester as well as be right at home in any magnum cartridge. It will use a 1-8” or faster twist rate to stabilize because of its long length, but the BC’s are also extremely high because of that. The higher BC’s make it very efficient in flight so it will give a high impact velocity at distance. This bullet requires a barrel twist rate of 1×8” or faster.
    $67.99$313.99
    $67.99$313.99
  • $66.99

    6.5 Creedmoor ~ 140 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. The 6.5 Creedmoor has arrived and its not leaving anytime soon. With the countless rifles chambered for the 6.5 Creedmoor, Sierra GameChanger ammunition turns your long-range target rifle into a real game getter. The 140 grain GameChanger bullet with its G1 BC of .510, handles deer with ease and can be used effectively on elk as long as the shooter does his part. This ammunition is going to put a lot of meat in the freezer. Click to view trajectory chart.
    $66.99
    $66.99
  • Sold out

    300 AAC Blackout ~ 115 Grain ~ Outdoor Master

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $26.99
  • Sold out

    223 Remington ~ 55 Grain ~ Outdoor Master

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.

    • Designed for magazine length and reliable feeding in an AR platform.
    • Loaded with GameKing Hollow Point Boat Tail (HPBT) bullets.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical. *NOTE - This ammo uses mil-grade primers. Best for use in AR-15s. Primer pockets must be reamed or swaged in order to reload.
    Click to view trajectory chart.
    $27.99
  • $39.99

    223 Remington ~ 69 Grain ~ MatchKing

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    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

    Click to view trajectory chart.
    $39.99
    $39.99
  • Sold out

    6.5mm Creedmoor ~ 140 Grain ~ MatchKing

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    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

    Click to view trajectory chart.
    $54.99
  • Sold out

    308 Winchester ~ 168 Grain ~ MatchKing

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    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

    Click to view trajectory chart.
    $54.99
  • Sold out

    308 Winchester ~ 175 Grain ~ MatchKing

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    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

    Click to view trajectory chart.
    $54.99
  • $34.99$159.99

    .30 Cal 115 Gr. HP Varminter

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    Sierra is now offering our #2116 0.308” 115gr HP Varminter as a Green Box item. Originally offered in our 300 AAC Blackout #A2116-33 ammo, it has given proper feeding and functioning in all forms of firearms chambered for this cartridge. From the 300AAC, it is perfectly suited for varmint use up to a medium sized game animal like whitetail with proper shot placements, but it can also be used from a wide variety of other cartridges. From a faster velocity cartridge, like a 308 Winchester, it would be better suited for varmints as it will give an exceptionally deadly expansion quality. It has a 0.267 G1 BC so it will travel well, even out to 250 yards and possibly more with the right zero.
    $34.99$159.99
    $34.99$159.99
  • $37.99$154.99

    9mm 147 Gr. JHP V-Crown

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    Sierra Bullets has partnered with Sig Sauer to bring you the ultimate defense bullet line, delivering optimal weight retention and expansion at all effective distances, combined with Sierra’s world-renowned accuracy. The line features a stacked hollow point bullet design with an additional hollow point cavity. The locking groove was added to provide a controlled expansion quality while keeping the weight retention at an ideally high level. The new #9947 147gr JHP is heavy weight used to provide sub-sonic velocities from cartridges like the 9x19 (9mm Luger) and can be an ideal combination from an SBR style firearm.
    $37.99$154.99
    $37.99$154.99
  • Sold out

    243 Winchester ~ 100 Grain HPBT ~ Sports Master

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $49.99
  • $34.99$145.99
    $34.99$145.99
  • $42.99

    .45 Cal 185 Gr. JHP Sports Master

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    Sierra’s new #8835 185gr JHP Sports Master is a redesign of our original #8800. It has a smooth transition from the bearing surface to the ogive, and a rounder ogive profile, as well as a new hollow cavity in the nose. These new features have created a bullet that has given us a very good expansion quality and reliability from velocities associated with the 45ACP cartridge. It was originally designed for use from the 45ACP but can be used in others like the 45 Auto Rim and even the 45 Colt when certain conditions are met. If you have any questions about use or proper loading techniques, call our 800-223-8799 number and talk to a Tech, we’ll be happy to help.
    $42.99
    $42.99
  • Sold out

    223 Remington ~ 77 Grain ~ MatchKing ~ FOH

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    HONOR THEIR SACRIFICE, EDUCATE THEIR LEGACY.

    Sierra is proud to support Folds of Honor with this limited run of 223 REM and 300 BLK ammunition. A percentage of sales from each box will help provide scholarships to the families of military or first responders who have been wounded or killed in the line of duty.

    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.

      Click to view trajectory chart.
    $39.99
  • $39.99

    300 AAC Blackout ~ 220 Grain ~ MatchKing ~ FOH

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    HONOR THEIR SACRIFICE, EDUCATE THEIR LEGACY.

    Sierra is proud to support Folds of Honor with this limited run of 223 REM and 300 BLK ammunition. A percentage of sales from each box will help provide scholarships to the families of military or first responders who have been wounded or killed in the line of duty.

    Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too. Click to view trajectory chart.
    $39.99
    $39.99
  • $20.00

    Sierra Beach Towel

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    Sierra beach towel, can be used for beach, bath, or just hanging on the wall like we did here at the shop. Measures approximately 58" x 28" and is made of 100% cotton.
    $20.00
    $20.00
  • $21.99

    380 Auto ~ 90 Grain JHP ~ Sports Master

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    NEW Sierra® Sports Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Sports Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $21.99
    $21.99
  • Sold out

    .458 Cal 400 Gr. HP/FN Pro-Hunter

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    Sierra has offered a new bullet weight for the time proven 45/70 Government. We developed this bullet to provide a heavier projectile for even larger heavier game with a cartridge that has lived out such a colorful history from blackpowder to the latest powder developments, the 45/70 Gov’t has not only survived, but excelled. We are proud to offer a much desired bullet weight to help enhance penetration and expansion on medium and larger game animals. This offering produces a B.C. of .152 (G1) and sports a sectional density of .272 for deep penetration results. It may be used in rifles or handguns with a .458 inch bore, but it must not be used in handguns with .451 or .454 inch bore size.
    $48.99
  • $52.99$250.99

    .30 Cal 175 Gr. HPBT GameKing

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    The exact duplicate of the renown 175 grain Matchking. The 175 hollowpoing boattail Gameking has the same ogive profile and dimensions of the MatchKing. This allows you to have a true Match bullet and a Hunting bullet that will require no seating die changes. This bullet was designed to give reliable expansion in midrange velocities on hogs, deer, and bear sized animals. It sports the same .505 (G1) B.C. and the Matchking. Accuracy has been as phenomenal as it’s Match twin. Give these an opportunity to prove the match accurate hunting bullet qualities it provides. Sold in 100 count (#2175) and 500 count (2175C) boxes.
    $52.99$250.99
    $52.99$250.99
  • $58.99

    450 Cal 260 Gr. FN Pro-Hunter

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    We are introducing a .4515” diameter bullet to provide an outstanding bullet weight that will be ideal in the prevalent .450 Bushmaster. Excellent feeding capability was of utmost importance along with the deepest penetration and expansion qualities combined. The flatnose allows the projectile to deliver tremendous energy transfer on game such as boar and bear. Yet deliver reliable expansion even on smaller game like coyotes. This 450 Bushmaster will be an ultimate bullet for deer as well. All of this performance and sporting a G1 B.C. of .164 and sectional density of .182 will prove this to be the excellent fodder for the mighty .450.
    $58.99
    $58.99
  • $37.99$171.99

    350 Cal 155 Gr. FN Pro-Hunter

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    This .355” diameter rifle bullet was designed specifically for the interesting .350 Legend cartridge. Designed to produce reliable feeding in AR firearms chambered in the Legend cartridge and providing optimum penetration and expansion at the 350 Legend velocities. The 155 grain Legend bullet entertains a B.C. value of .182 (G1). This offering will be available in 100 Ct (#2755) and 500 count (#2755C) quantities. Feed your 350 the 155 grain Legend bullets. The results are sure to be LEGENDARY!
    $37.99$171.99
    $37.99$171.99
  • Sold out
    $58.99$274.99

    .264 Cal 145 Gr. TGK

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    Introduced in 2024, this bullet was engineered around the 6.5 PRC. Giving a heavier bullet with a tremendous G1 B.C of .597 to capitalize on the high velocity potential of the intended cartridge. Also providing excellent expansion results in a true long range hunting bullet. Accuracy is excellent and performance is outstanding. Feed your 6.5 PRC what it deserves. Available in 100 count (#4345) and 500 count (#4345C).
    $58.99$274.99
    $58.99$274.99
  • Sold out

    308 Winchester ~ 150 Grain HPBT ~ Sports Master

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    NEW Sierra® Sports Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Sports Master will get you outside with confidence.

    • Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
    • Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
    • Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
    Click to view trajectory chart.
    $49.99
  • Sold out

    30-06 Springfield ~ 165 Grain HPBT ~ Sports Master

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence. Using the tried and true 165gr HPBT in the 30-06 Springfield gives a well made ammo useful for all kinds of games and animals. Click to view trajectory chart.
    $49.99
  • Sold out

    308 Winchester ~ 165 Grain SBT ~ Sports Master

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    NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence. Using the tried and true 165gr SBT in the 308 Winchester gives a well made ammo useful for all kinds of games and animals. Click to view trajectory chart.
    $40.99
  • $69.99

    6.5 PRC ~ 145 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. The 6.5 PRC GameChanger ammunition pushes a 145 grain Tipped GameKing out of the muzzle at 2910 FPS. Offering match grade accuracy, reliable expansion and deep penetration. It’s the perfect choice for anything from deer to elk. This super tough GameChanger bullet has a G1 BC of .597 making this ammo a long range choice. If you want ammunition that performs and want to put some meat in your freezer, give Sierra’s 6.5 PRC GameChanger ammunition a try. We bet you will come back for more. Click to view trajectory chart.
    $69.99
    $69.99
  • $69.99

    30-06 Springfield ~ 180 Grain ~ GameChanger

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    Our GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. The 30-06 GameChanger ammunition pushes a 180 grain Tipped GameKing out of the muzzle at 2760 FPS. Offering match grade accuracy, reliable expansion and deep penetration. It’s the perfect choice for anything from elk to moose. This super tough GameChanger bullet has a G1 BC of .543 and really turns the venerable old 30-06 into what it is supposed to be. If you want ammunition that performs and want to put some meat in your freezer, give Sierra’s 30-06 GameChanger ammunition a try. We bet you will come back for more. Click to view trajectory chart.
    $69.99
    $69.99